Black Friday 2025 lands on November 28, and Cyber Monday follows on December 1 — but for hotel deals, the distinction between the two shopping events has become increasingly blurred. While both days offer meaningful discounts, the real opportunity lies in the broader Cyber Week window, which often includes Travel Tuesday and early-access offers. This article compares Black Friday vs Cyber Monday hotel deals using verified data from major chains, OTAs, and travel publishers, with a special focus on offers available in Ireland.

Last checked: 2026-06-07

Radisson Blu Cork: Offers Black Friday and Cyber Monday deals with a fantastic discount on your next stay ·
Hayfield Manor Cork: Luxury stay with exclusive offers on rooms, spa treatments, and dining during Black Friday and Cyber Monday ·
Savoy Collection Limerick: 20% off Bed & Breakfast packages and 20% off Dinner, Bed & Breakfast packages during Cyber Weekend ·
Powerscourt Hotel (Dublin area): Black Friday sale ended; check back for 2026 offers. Newsletter sign-up recommended

How we researched this

Last checked: 2026-06-07.

Sources reviewed: official hotel websites, online travel agencies (Expedia, Hotels.com), travel deal aggregators (Skyscanner), consumer finance publications (NerdWallet), major news media (ABC News).

No on-site visits, no independent verification of all deals’ availability at time of reading, no staff interviews.

Key Cyber Monday Hotel Deals at a Glance

1
Marriott Bonvoy Cyber Sale
  • Members save 25% when booking via the Marriott Bonvoy app; 20% online; non‑members get 15%. Booking deadline December 2, 2025, with stays through February 22, 2026 (The Points Guy).

2
Expedia One Key Cyber Week
  • One Key members can get up to 50% off thousands of hotels when booking by December 2, 2025, with travel allowed until December 30, 2026 (ABC News).

3
Fairmont Hotels Cyber Monday
  • 30% off hotel reservations when booked between November 25 and December 1, 2025, for stays through May 31, 2026 (AFAR).

4
Barceló Hotels Black Friday / Cyber Monday
  • European chain Barceló is offering up to 55% off select properties during the Black Friday/Cyber Monday campaign, one of the steepest chain‑wide discounts of the period (Smartvel).

Verified Fact Value Source
Black Friday 2025 date November 28, 2025 Smartvel
Marriott app member discount 25% off The Points Guy
Marriott online member discount 20% off The Points Guy
Marriott non‑member discount 15% off The Points Guy
Marriott booking deadline December 2, 2025 ABC News
Expedia hotel discount (members) up to 50% off The Points Guy
Fairmont discount on reservations 30% off AFAR
Fairmont stay window Until May 31, 2026 AFAR

Is Black Friday or Cyber Monday Better for Hotels?

By 2025, the traditional distinction between Black Friday and Cyber Monday has largely disappeared for most hotel retailers, with both events offering similar discounts and being folded into a broader “Cyber Week” that can span the whole post‑Thanksgiving period (Business Insider). For travel, many 2025 deals start before Black Friday and run past Cyber Monday under labels like Black Friday, Cyber Monday, Travel Tuesday, Cyber Week, and Early Access Offers – the practical shopping window is often at least two weeks long (Smartvel).

However, some differences remain. Black Friday may feature deeper percentage discounts on luxury hotels (Accor offered 30‑40% off across the Americas in 2025, timed for Cyber Monday but often advertised as Cyber‑week), while Cyber Monday offers may have more flexible booking terms or longer stay windows. For example, Fairmont’s 30% off promotion booked during the Cyber Monday window allows stays through May 31, 2026 – well beyond the typical winter period.

Price Differences

A cross‑section of 2025 guides from NerdWallet, The Points Guy, AFAR, and Global Traveler shows hotel discounts of 25–40% off flexible rates are common on both Black Friday and Cyber Monday. The very highest figures – 50–75% off – tend to be limited to specific resorts, membership programs (Expedia One Key up to 50%, All Inclusive Members up to 75%), or flash‑sale windows with tighter restrictions (NerdWallet).

Availability of Luxury Deals

Luxury hotels participate in both events. The Marriott Cyber Sale, which includes Ritz‑Carlton, St. Regis, and other premium brands, offers members 25% off via app. Black Friday tends to showcase luxury packages (spa, dining add‑ons) that are less common on Cyber Monday, though the data on this is anecdotal rather than systematically verified.

Booking Flexibility

In 2025, many Cyber Monday deals have notably longer stay windows. Expedia’s Cyber Monday/Travel Tuesday promotion allows travel until December 30, 2026, for bookings made by December 2. Hotel Monaco (IHG) offers stays through March 31, 2026. Black Friday deals often require travel by late winter or early spring.

The bottom line: For most travelers, the best strategy is to shop across the entire Cyber Week (Black Friday through Travel Tuesday) rather than pinning hopes on a single day. Loyalty‑program membership and app downloads often unlock the deepest discounts.
Factor Black Friday Cyber Monday
Typical discount range 25–40% off flexible rates; some 50%+ on select properties 25–40% off; similar range but with longer stay windows
Best for luxury hotels Strong – Accor 30–40% off Americas, Barceló up to 55% off Europe Strong – Marriott 25% app discount, Fairmont 30% off
Booking flexibility Shorter stay windows, generally through winter 2026 Longer windows – Expedia allows travel through Dec 2026
Availability in Ireland Barceló properties, plus OTA cross‑border deals Same OTA deals; independent Irish hotels often join via Expedia
Duration of sale Typically 3–4 days starting Nov 28 Often extends to Travel Tuesday (Dec 2)

Do Hotels Do Cyber Monday Deals?

Yes – hotels do offer Cyber Monday deals. Evidence from 2025 campaigns includes Radisson Blu Cork, Hayfield Manor, and Savoy Collection Limerick actively promoting Cyber Weekend discounts. Major chains like Marriott, Hilton, Accor, and Fairmont all run dedicated Cyber Monday or Cyber Week promotions. Hilton, for instance, markets a combined Black Friday, Cyber Monday and Travel Tuesday campaign on its official deals page (Hilton).

Why Hotels Participate in Cyber Monday

Hotels use the post‑Thanksgiving lull to fill occupancy during the typically slower winter months. By offering percentage discounts and package deals (e.g., dinner‑bed‑breakfast packages), they attract travelers who might otherwise delay booking. The Marriott Cyber Sale, described by Marriott as having the longest stay window in its history, is a clear attempt to lock in guests for early 2026 travel.

Which Hotel Chains Offer Deals

Nearly every major brand participated in 2025: Marriott, Hilton, IHG (via Hotel Monaco), Accor, Fairmont, and Barceló. OTAs such as Expedia, Hotels.com, and Costco Travel also bundle hotels into broader Cyber Monday campaigns.

Types of Discounts Available

Flat percentage reductions (20–30% off) are most common, but tiered structures reward loyalty: Marriott’s three‑tier system (25% app members, 20% online members, 15% non‑members) exemplifies how brands encourage app downloads. Others, like Expedia, advertise up to 50% off for One Key members.

What this means: If you’re a member of a hotel loyalty program or an OTA rewards scheme, checking the app or logged‑in portal on Cyber Monday will almost always reveal better rates than public pages.

How to Get 50% Off on Hotel Bookings

Reaching a 50% discount on hotels during Cyber Week is possible but usually requires a combination of strategies rather than a single code. Here is a step‑by‑step guide based on expert recommendations from NerdWallet, Smartvel, and Villa del Palmar.

Use Discount Codes

Hotels.com occasionally offers an additional 10% off with codes like SUMMER10 (for North America members). Stacking a member‑only OTA discount with a property’s Cyber Monday sale can push savings toward 50%. Always check the OTA’s deals page before finalizing (Hotels.com).

Book Directly with Hotels

Marriott’s app‑only 25% discount is direct, with no OTA commission. Booking directly also provides more flexible cancellation policies – a notable advantage over third‑party bookings.

Sign Up for Newsletters

Powerscourt Hotel (Dublin area) recommends newsletter sign‑ups to be first to hear about deals. Many chains send exclusive promo codes to subscribers one to two days before the public announcement (Villa del Palmar blog).

Actionable tip: Set price alerts on Skyscanner or Expedia for your target destinations. When a deal drops to 40–50% off historical rates, book immediately – inventory on the deepest discounts is limited.

What Is the Best Site for Cheap Hotel Deals?

There is no single best site; the answer depends on whether you prioritise member perks, price comparison, or direct‑booking flexibility. The 2025 Cyber Week data points to three strong contenders. For the best Cyber Monday hotel deals, check out Ofertes d’hotels Cyber Monday.

Hotels.com Member Deals

Hotels.com promotes member‑only hotel deals year‑round and often layers extra percentage‑off promotions during Cyber Week. Its “Member Prices” program gives logged‑in users immediate savings, and the 10% off code SUMMER10 (valid through June 8, 2026) stacks on select hotels.

Skyscanner Price Comparison

Skyscanner aggregates hotel prices across thousands of sites, including OTAs and direct hotel bookings, making it easy to spot which platform offers the best Cyber Monday rate for a given property. It also tracks price history.

Booking Direct vs OTA

For maximum savings, compare the hotel’s own website (especially if you’re a loyalty member) with an OTA like Expedia. In 2025, Expedia’s One Key members access up to 50% off hotels – a discount that sometimes exceeds the direct rate.

The trade-off: Direct bookings offer better cancellation terms and loyalty points; OTAs may offer deeper percentage discounts but restrict changes. For Cyber Monday, check both and choose the one that fits your travel flexibility.

Top Tips for Hotel Deals This Black Friday & Cyber Monday

Smartvel, NerdWallet, and Villa del Palmar all converge on a set of practical strategies that maximise savings during the Cyber Week window.

  • Book early – The best Cyber Monday hotel inventory sells out within the first few hours of December 1.
  • Compare prices across platforms – A property offered at 30% off on Expedia might be at 25% on the hotel’s own site, but with a better cancellation policy.
  • Look for package deals – Marriott’s Cyber Sale includes room‑only discounts, but Barceló’s 55% off applies to select properties that sometimes bundle breakfast or spa credits.
  • Set a budget and stick to it – Smartvel warns that some advertised Black Friday/Cyber Monday discounts are “fake markdowns” where the list price was inflated just before the sale. Use price‑history tools (Google Flights, Skyscanner) to verify real savings (Smartvel).
  • Subscribe to brand newsletters – As noted, Powerscourt Hotel and other properties send exclusive deals to email subscribers before public release.
Watch out for: Tricky conditions – limited dates, hidden fees, no‑change, no‑cancellation policies. Always read the fine print before clicking “Book” on a Cyber Monday hotel deal.

Black Friday and Cyber Monday Hotel Deals in Ireland

Ireland’s hotel scene participates actively in the Cyber Week discount period. While independent properties may not run chain‑wide sales, several notable Irish hotels have promoted deals in 2025, and OTAs bring global inventory to Irish travelers.

Cork

Radisson Blu Cork offers Black Friday and Cyber Monday deals with a discount on your next stay, though exact percentages are not publicly detailed. Hayfield Manor Cork provides exclusive offers on rooms, spa treatments, and dining during the Cyber Weekend.

Dublin

Powerscourt Hotel (near Dublin) ran a Black Friday sale (now ended) and recommends newsletter sign‑ups for 2026. The Marriott Cyber Sale applies to the Dublin Marriott properties through the app.

Limerick

Savoy Collection Limerick advertised 20% off Bed & Breakfast packages and 20% off Dinner, Bed & Breakfast packages for Cyber Weekend 2025 – a concrete example of an Irish independent hotel participating.

Galway and Kerry

No specific Irish property deals were verified for Galway or Kerry in the 2025 research, but OTAs like Expedia and Hotels.com cover those regions. Barceló, though primarily Spanish, has properties in Europe that may include some Irish hotels – up to 55% off may extend to those.

Why this matters: Irish travelers should check both direct hotel websites (especially for independents) and OTAs. The 20% Savoy Collection offer was only available on the hotel’s own booking engine – a reminder that direct channels sometimes carry the best Cyber Monday deals.

Our picks for different travelers

  • For deal hunters: Expedia One Key – up to 50% off thousands of hotels with a travel window through December 2026. The broad inventory and easy comparison make it the most efficient tool for bargain‑hunting.
  • For luxury hotel enthusiasts: Marriott Bonvoy Cyber Sale (25% off via the app) – access to Ritz‑Carlton, St. Regis, and JW Marriott properties, plus a loyalty program that adds value on future stays.
  • For travelers to Ireland: Barceló’s up‑to‑55%‑off campaign may include Irish properties; also check the Savoy Collection Limerick direct website for 20% B&B deals. OTAs like Hotels.com cover all regions.
  • For budget travelers: Hotels.com member deals with stackable codes – the 10% off SUMMER10 code plus member‑only prices can push savings near 40% on mid‑range hotels.

What you can expect to pay

During Cyber Week 2025, typical hotel discounts range from 20% to 40% off the standard flexible rate. At the high end, membership‑exclusive promotions (Marriott 25% app, Expedia 50%, Barceló 55%) offer the deepest cuts but require loyalty‑program enrolment. Budget hotels rarely offer more than 30% off, while luxury and resort properties may discount suites by 40–55% – though these are often limited to specific dates with strict cancellation rules.

The bottom line: During Cyber Week 2025, typical hotel discounts range from 20% to 40% off the standard flexible rate. At the high end, membership‑exclusive promotions (Marriott 25% app, Expedia 50%, Barceló 55%) offer the deepest cuts but require loyalty‑program enrolment. Budget hotels rarely offer more than 30% off, while luxury and resort properties may discount suites by 40–55% – though these are often limited to specific dates with strict cancellation rules.

Step-by-Step: How to Book the Best Cyber Monday Hotel Deal

  1. Join loyalty programs in advance – Marriott Bonvoy, Hilton Honors, IHG One Rewards, Expedia One Key, Hotels.com Rewards. All are free and unlock member‑only Cyber Week pricing.
  2. Download the hotel or OTA app – Marriott’s best discount (25%) is available only through the Marriott Bonvoy app. OTAs like Expedia often have app‑exclusive flash deals.
  3. Set price alerts – Use Skyscanner or Expedia to track prices for your target city and travel dates. Alerts will notify you when a deal drops below a threshold.
  4. Compare across platforms – Check the hotel’s direct website, the OTA (Expedia, Hotels.com), and a metasearch engine (Skyscanner) for the same property and dates.
  5. Apply promo codes – Search for Cyber Monday promo codes before checking out. Codes like SUMMER10 (Hotels.com) or loyalty‑specific codes can add an extra 10–15% off.
  6. Read the terms – Confirm the stay window, cancellation policy, and any blackout dates. The deepest discounts often have the most restrictions.
  7. Book before midnight December 2 – Most Cyber Monday deals expire either on December 1 or at the end of December 2 (Travel Tuesday). Marrying the deadline to your booking ensures you don’t miss the window.
What is Travel Tuesday hotel deals?

Travel Tuesday is the Tuesday after Cyber Monday (December 2, 2025) and has become a dedicated day for travel discounts, including hotels. In 2025, Expedia and Costco Travel extended their Cyber Monday promotions into Travel Tuesday, offering up to 50% off hotels through December 2. Some airlines also join, making it a second chance to score hotel deals after Cyber Monday ends.

Can I combine Black Friday and Cyber Monday hotel discounts?

In most cases, no – a single booking cannot use both a Black Friday code and a Cyber Monday code. However, you can stack a member‑only OTA discount (e.g., Hotels.com member price) with a property’s own Cyber Monday promotion if it is advertised as “member rate” rather than requiring a separate code. Always test combinations at checkout.

Do 5‑star hotels participate in Cyber Monday deals?

Yes. Marriott’s Cyber Sale includes Ritz‑Carlton and St. Regis, both 5‑star brands. Fairmont (also luxury) offered 30% off in 2025. Accor’s luxury Sofitel and Banyan Tree properties in the Americas were part of the 30–40% off Cyber Week campaign. 5‑star hotels typically offer 20–30% off, with occasional 40%+ on suites.

Are Cyber Monday hotel deals only available online?

Largely yes – the best discounts are online (website or app). Some hotels, especially independents, may offer the same rate by phone, but most chains and OTAs require a digital booking to apply promo codes. In‑person walk‑in rates rarely match Cyber Monday prices.

How do I find hotel voucher deals for Black Friday?

Hotel voucher deals (e.g., prepaid discounted stays) are common on Groupon, Travelzoo, and Costco Travel. Costco Travel markets a dedicated Cyber Monday Travel Deals page for vacation packages and hotel vouchers exclusively for Costco members. Check these channels one to two weeks before Black Friday for early‑access offers.

What is the best way to get notified of Cyber Monday hotel deals in Ireland?

Sign up for newsletters from Irish hotel chains (e.g., Radisson Blu, Hayfield Manor, Savoy Collection) and from OTAs (Expedia, Hotels.com). Also follow Smartvel’s travel deal calendar – it aggregates Black Friday, Cyber Monday, and Travel Tuesday deals for European destinations. Setting price alerts on Skyscanner for Cork, Dublin, Limerick, and Galway will also catch rate drops.

Is it better to book directly with the hotel or through an OTA during Cyber Monday?

It depends on your priorities. Booking directly (e.g., via Marriott app for 25% off) often yields better loyalty points, flexible cancellation, and no prepayment. OTAs like Expedia may offer a higher percentage discount (up to 50%) but with stricter terms. For 2025, the deepest single‑day discounts were on OTAs (Expedia 50%, Hotels.com with stackable codes), while direct channels offered more consistent but slightly lower rates (20–25%).

Sources cited

  • Smartvel – Black Friday Travel Deals 2025
  • Business Insider – Black Friday vs Cyber Monday
  • NerdWallet – 2025 Travel Deals
  • The Points Guy – Hotel Deals Black Friday Cyber Monday 2025
  • ABC News / Good Morning America – Black Friday Travel Deals 2025
  • AFAR – Best Black Friday Cyber Monday Travel Deals 2025
  • Global Traveler – 2025 Black Friday Cyber Monday Travel Deals
  • Hilton – Black Friday Travel Deals
  • Hotels.com – Deals page
  • Villa del Palmar Blog – Tips for Thanksgiving, Black Friday & Cyber Monday